Why choose Namma Yatri?

To understand why? i chose “Namma Yatri” I’d strongly urge you to go through the below page and dive deep into the market, users and other interesting insights.

Namma Yatri - Deep Dive

• For those on a time crunch, TL;DR: Namma Yatri - Deep Dive

Namma Yatri's appeal lies not only in its rapid growth and the immense scale of operations but also in its core mission to provide a fair and transparent platform for both drivers and users. Its zero-commission model and emphasis on community and inclusivity reflect a disruptive approach to the ride-hailing industry.

These factors, combined with my own frequent use and positive experiences with the service, decided to choose Namma Yatri, again as the focus of my E&R project. The platform stands out as a promising solution to pressing problems in the last-mile mobility space.

The Numbers, chico, they don’t lie 🔢

Let’s take a look at some of the most important metrics that back the exclusive growth story and highlights potential dangers of blitz-scaling for Namma Yatri.

Assumptions:

1. We are considering the services of the entire family of Apps (Yatri Sathi, Mana Yatri, Namma Yatri etc ) as one
2. We are focusing on the auto ride hailing specific as NY is already offering + launching cab booking services in a few cities as well.

Engagement

Step 1 —> Understand your product

1. What is the core value prop of your product? How do users currently experience that core value prop repeatedly?

   1. CVP: “Namma Yatri offers a no-commission auto ride-booking platform that connects riders with drivers, prioritising transparency, speed and affordability for both ”
   2. Users experience this core value proposition by:
      1. Regularly booking rides through the app due to its transparent pricing, quick booking times & low waiting times
      2. Benefiting from competitive fare rates and safety features, potentially leading to repeated use when compared to other ride-hailing services.

2. What is the natural frequency of your product?

   • The below classification is based upon UXR & Open Data (added above).

     Action on App	Dormant	Quote Explorer	Regular	Frequent
     Open App	NA	As needed	4-5 times a week	7+ times a week
     Search Quote	NA	As needed	4-5 times a week	7+ times a week
     Book Ride	NA	Occasionally	2-3 times a week	7+ times a week
     Complete Ride	Na	Occasionally	2-3 times a week	7+ times a week

3. Do you have other sub-products? What is their natural frequency like?

   • NY has no sub-products per say. But they so have sister apps in different states and a common driver-facing app as well. The natural frequency is similar to the above and the expectation is for the user to continue using the sister apps in the new city, when they are travelling.

4. What is the best engagement framework for your product?

   • Frequency Selection

     Engagement Framework	Key Tracking Metric	Selected	Rationale
     Frequency	# of rides booked per week	Yes ✅	Frequency of rides booked is a direct indicator of the user realising the CVP of Namma Yatri and returning to experience the same. It is also the single most important driver of revenue
     Breadth	# of app features used	No ❌	Since NY is scaling with their PMF features, their roadmap indicates expanding on breadth-wise features over time. Right now, the book a ride feature is the north star of the app and will remain so.
     Depth	1. Avg time spent in-app per session

     2. No of sessions per week | No ❌ | Average time spent in the app cannot be a metric that indicates the experience of CVP by the user. |

   • Why Frequency?

     • The core action of booking rides is the most critical engagement metric for Namma Yatri. More frequent bookings suggest that users are choosing Namma Yatri consistently over competitors, indicating strong product-market fit and effective user retention.
     • Booking confirmation under a minute and the start of the trip within 5 minutes is usually the pinnacle of Aha! moments that can be experienced by the customer. Getting an instant booking is the first positive experience (amongst the other Aha Moment) experienced by the customer
     • The major bottlenecks faced by NY team as of today is probably conversion rates, booking cancellation rates and demand-supply mapping and fulfilment. By focusing on frequency, Namma Yatri can prioritise strategies that fuel their growth. This could involve developing loyalty programs, improving the ease and speed of booking and start of trip, and offering personalised incentives based on user booking patterns etc. to drive retention.