Hey there!

*You’re here because you wanted to dive a little deeper about what Namma Yatri is and understand a little more about its market, growth, users and competition.

Note: Insights in this project are taken from my Acquisition Project i had done as a part of GrowthX Immersion Programme (GX19). You can find the project here .

Do check out www.growthx.club !

What’s the wait then? Let’s dive right in 👇*

What is Namma Yatri? 🤔

Criteria Description
What is it? Open network ride-hailing app
Founded 2022
Form Factor 1. Available for download (user and driver) mobile applications on Android & Apple app stores
  1. Sister apps like Mana Yatri, Yatri, Yatri Saathi etc | | Region(s) | 1. Catering to users in Bengaluru, Kolkata, Hyderabad, Delhi, Chennai, Mysuru & Tumkur. | | Value Proposition | 1. Easy-to-use applications
  2. Enables various mobility service providers to coexist on a unified network through ONDC
  3. Built on the Beckn Protocol that enables interoperable communications between other mobility services.
  4. No-commission model, where drivers earn 100% of their earnings | | Parent Company | Juspay Technologies Private Limited | | No. of Employees | 51-200 employees | | Total Funding | JusPay  has raised a total funding  of $87.8M over 4 rounds from 15 investors. |

Now, let's get a feel of what Namma Yatri is: Click here

Why did I pick Namma Yatri? 🤷🏾‍♂️

Ok, but first let's read a small story!

My first experience of hearing about namma yatri was through a familiar auto driver, asking me to book auto rides through that. Digging a little deeper, I learnt how two different auto driver unions came together to create, namma yatra and Rook, two apps that were set to take on Ola and Uber on their home turf in Bangalore.

Subsequently with fierce word-of-mouth outreach, ads on auto rickshaws, great press releases, and a huge driver pool. Namma Yatri became synonymous with a reliable, cheap and preferred platform for booking autos, Rook died down.

Their insane growth record sets them apart in this insanely competitive ride-hailing market where 90% of it is still unorganised.

Now, let’s have a look a why Namma Yatri looks like it’s going to disrupt the ride-hailing market in India:

1. Immense scale of operations

App Downloads - 1.5mil+ (considering all their partner/sister apps)

Average Rating: Namma Yatri - Ride Booking App: Apple App Store: 4.9 stars across 70k reviews

Google Play Store: 4.7 stars across 160K reviews

Namma Yatri Driver App: 4.6 stars across 97k+ reviews

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